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In addition, they have become an opportunity for us as marketers to reach target clientele especially since every iPhone includes the Apple Podcasts app by default. Today it’s safe to say that podcasts have become a regular part of worldwide media consumption. And originally, they were a very niche media product centered around the independent voices who placed their programs in Apple iTunes.

Most people consider that the term originates from the fact that, originally, these pre-recorded audio programs were designed for the iPod and MP3 player of yesteryear. Increasingly people are turning to a new source of audio content that is fighting for share of time: Podcasting.

Parents and kids would fight over what station to listen to, just like they did the TV remote. These could have been news, politics, weather, religious programming, or good old-fashioned fun. I might be aging myself here as a GenXer, but most of us who are a little bit older remember the days when families would gather around the radio to hear various programs.

Let’s now take a step back in history to put the current podcast industry in perspective before we consider the latest podcast statistics. I also have been investing more time into my own Your Digital Marketing Coach podcast and as I listen to other podcasts listed in my 11 Best Social Media Marketing Podcasts post, I thought it was time to convince you to consider podcasting for business through this post on podcast statistics. While podcasting has always been seen as a niche tool which may or may not be relevant from a marketing perspective, with every year we see more and more content creators and brands leveraging podcasting for business.